NIPR signs-up MiracleCartes for it’s multi-city coalition loyalty program


NIPR (National Institute of Public Relations, India) selects MiracleCartes to implement it’s coalition loyalty program. NIPR, headquartered in Allahabad, Uttar Pradesh is an organization involved in research & study in public relations area. Through it’s project Saral Smart, NIPR plans to improve and enhance the products and services delivered to a common man through public and private institutions.

NIPR, after having conducted a detailed assessment, have selected MiracleCartes’s coalition loyalty solution which they plan to use as a common platform for public enrollment and data collection. The loyalty solution will be beneficial for both the members of public and the associated merchants, dealers and institutions. MiracleCartes will be be customizing it’s existing solution to fit for NIPR’s program structure.They will be involved in providing the software solution infrastructure and software enhancement & support services for the program.

The multi-city coalition program will be launched by end of Feb’14 starting with one city ( in North India). NIPR plans to take this program pan North-India.

MiracleCartes is privileged to be associated with NIPR’s ambitious program and feels that the scope and reachout of the program will definitely help them leapfrog!