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AUTO DEALERS: HOW CAN YOU INCREASE CUSTOMER ENGAGEMENT?

  Customer Engagement for Auto dealers is considered in two stages. The first stage is when the prospective customer is about to buy the vehicle and has visited the showroom. Here, the dealer has to rely on the selling skills of his salesperson. Though this is one critical aspect of customer engagement it is related […]

LOYALTY : WHAT IS IT REALLY?

  Recently, a couple of weeks back , I had an opportunity to attend the “India Loyalty Conclave 2016” in Mumbai , India. A full day event packed with panel discussions, individual and company presentations. It was a good networking forum as well.   There were some interesting insights and experiences of how Loyalty is […]

LOYALTY: IS GAMIFICATION NECESSARY FOR YOUR BUSINESS?

  Nowadays, it has become important that the customer sticks to your business and keeps coming again and again. There are different means and ways of achieving this and Gamification is a considered as one of them. As the name suggest, it relates more to Gaming though it could be same or something related to […]

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