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LOYALTY : WHAT IS IT REALLY?

  Recently, a couple of weeks back , I had an opportunity to attend the “India Loyalty Conclave 2016” in Mumbai , India. A full day event packed with panel discussions, individual and company presentations. It was a good networking forum as well.   There were some interesting insights and experiences of how Loyalty is […]

Gamification

LOYALTY: IS GAMIFICATION NECESSARY FOR YOUR BUSINESS?

  Nowadays, it has become important that the customer sticks to your business and keeps coming again and again. There are different means and ways of achieving this and Gamification is a considered as one of them. As the name suggest, it relates more to Gaming though it could be same or something related to […]

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LOYALTY : WHAT CUSTOMERS REALLY WANT?

Small retail business too gather basic market research data like consumer and business information prior to introducing products in the market. Their business starts and takes up shape in few years and the business owner seems happy too. However, as time goes by, when the competition increases, with similar or superior products creeping in the […]

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