The automotive industry is highly competitive and it gets more when the customer interaction is limited. On an average a car owner services his/her car once or twice a year. Dealers in specific have the challenge to ensure that once the Owner has bought the car from the showroom, he services at the same center than a local garage. Hence, it is important to engage with Customers frequently without overdoing and making it more effective and relevant with targeted promotions and campaigns

Key Challenges

  • Integration with existing CRM database
  • Low frequency at car workshops
  • Strong competition

Outcome / Result

  • Create effective central customer database
  • Targeted Multi-Channel communication and campaigning
  • Partner with relevant and right Merchandising partners
  • Reward loyal behavior and Provide targeted rewards