Fitness & Sports

Fitness and Sports industry has not utilized its Customer data completely to create the Loyalty. Moreover , the Information is not utilized to send more relevant offers and campaigns to it's Customers. Important to leverage customer insights to create that loyal customer

Key Challenges

  • Customer Information not leveraged
  • No relevant Customer communication sent and hence the campaigns and offers

Outcome / Result

  • Create Customer Database
  • Create appropriate segments and predict behavior , likes and dislikes
  • Send Relevant communication of offers and campaigns
  • Reward loyal behavior