The Food Industry is highly fragmented. There is no central Customer database and hence no means of sending targetted customer communication and campaign information. Fragmented and Disparate PoS sysytem makes the challenge multifold
- No Consumer Database
- High Marketing Spend in the customer acquisition phase only.
- Disparate and Fragmented PoS System
Outcome / Result
- Create Central Consumer Database.
- Increase Marketing efficiency by Targeted Communication
- Reward Loyalty behavior
- Integration with PoS with APIs