Travel & Hospitality

The travel & hospitality industry is known to be a highly competitive market. It is storng pressure on it's margins due to payment service providers. No centralize database and hence limited scope of targeted campaigns and offers.

Key Challenges

  • Strong competition
  • Pressure on margins
  • Not fully leveraged consumer database
  • High marketing spend
  • Limited control on travel agents’ sales

Outcome / Result

  • Create / leverage central consumer database
  • Increase marketing efficiency by targeted Multi
  • Channel communication and campaigning
  • Up and cross-selling
  • Reward loyal behavior