The retail industry is very competitive with high marketing expenses in general. Customer transaction though available it is not used appropriately to increase future purchase through targeted offers and communication. Fragmented POS system makes the data entry and integration a key challenge

Key Challenges

  • Strong Competition
  • No Targeted Communication
  • Disparate and Fragmented PoS system

Outcome / Result

  • Understand Customer Purchase Pattern
  • Increase Shopping Frequency
  • Reward Loyal behavior
  • Integration with PoS with APIs