Construction & Real Estate

A highly Strong Competitive industry with little limited differentiation. Customer Interaction only during the Purchase phase and negligible later.

Key Challenges

  • Strong Competition with Limited scope of differentiation
  • Customer Traction limited only during Purchase cycle

Outcome / Result

  • Create relevant Customer segments
  • Provide relevant and targeted offers on a regular basis.
  • Partner with relevant Merchandising Good partner to provide right offers to the customer