Customer Engagement for Auto dealers is considered in two stages. The first stage is when the prospective customer is about to buy the vehicle and has visited the showroom. Here, the dealer has to rely on the selling skills of his salesperson. Though this is one critical aspect of customer engagement it is related [...]
Recently, a couple of weeks back , I had an opportunity to attend the "India Loyalty Conclave 2016" in Mumbai , India. A full day event packed with panel discussions, individual and company presentations. It was a good networking forum as well. There were some interesting insights and experiences of how Loyalty is [...]
Nowadays, it has become important that the customer sticks to your business and keeps coming again and again. There are different means and ways of achieving this and Gamification is a considered as one of them. As the name suggest, it relates more to Gaming though it could be same or something related to [...]
Small retail business too gather basic market research data like consumer and business information prior to introducing products in the market. Their business starts and takes up shape in few years and the business owner seems happy too. However, as time goes by, when the competition increases, with similar or superior products creeping in the [...]
Loyalty is not new for all and neither is it some kind of rocket science too! We have been hearing and reading about loyalty since long time. Through different ages, the understanding of loyalty has evolved and hence the businesses and organizations, both small and large, in their effort to understand their customers better, have [...]